What you should know about the Grant!

Famous Amos is launching this initiative in honor of the brand’s founder Wally Amos to create pathways for Black business owners to thrive.

The Outcomes

This year, we will award three Black entrepreneurs

3

Grantees

$150,00

Deployed

1000+

Businesses mentored

How the program works

Ingredients for Success is a grant and mentorship program awarding a total of $150,000 to three entrepreneurs ($50,000 each). Famous Amos is launching this initiative in honor of the brand’s founder Wally Amos to create pathways for Black business owners to thrive.

Application Process

The Ingredients for Success Initiative will support recently created businesses effected by the pandemic. Entries must be submitted by Monday, November 29th by 11:59 p.m. EST.

  • Applicants must be in business for five years or less
  • Your business must be at minimum 90% Black-owned
  • Your business must be headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths, Territories, and Possessions)

The Judging Process

Ten finalists will be chosen to move to the 2nd round of judging, with the first round winners being announced in January. Judges include, Mandy Bowman, Steve Canal, Roby Mercharles and Jeffery Beckham, Jr.

The Finalists

10 finalists across various categories compete for cash, mentorship and supportive business resources. The list of finalists will be published live on the site. Each finalist will be given the opportunity to participate in the final round of considerations. The three winners will take home a $50,000 grant each.

Let's Keep it Going!

Thank you for expressing interest in participating in the program! Let's keep it going! You are now a member of the NBCC and the American Dream Marketplace. Be sure to check keep up with us for updates.

Access Your Gift-bag
1.
Business Ownership

Your business must be at minimum 90% Black-owned to be considered for this program.

2.
Years In Business

We're looking to support recently created businesses most affected by the pandemic. Applicants must be in business for five years or less.

3.
Business Location

Your business must be headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths, Territories, and Possessions).

Mentorship Resources

The Famous Amos: Ingredients for Success Grant Awardees will receive a complete suite of mentoring and coaching resources. Winners will work personally with the executive leadership of both the NBCC and The American Dream Market Place to ensure the mental well being of you as an entrepreneur, and that of your business.  75% of millennials deem mentoring critical to their success Managerial productivity increased by 88% when mentoring was involved, versus only 24% with training alone

Explore Our Resources

Frequently asked questions

Is the video pitch required?

Yes, the pitch video is a necessary component of your grant application. Your application cannot be accepted without a pitch video.

How do I apply for the grant?

Please visit this link for the grant application.

Can businesses outside of the US apply?

No, this contest is open only to US-based registered businesses.

When will grant recipients be announced?

The application period ends on November 29th, 2021. Within the following two weeks, ten finalists will be announced on the Ingredients for Success website and via Famous Amos social media posts. The three finalists will be announced in February 2022.

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