Entries must be submitted by June 26th by 11:59 p.m. EST. Your business must be at minimum 90% Black-owned to be considered for this program.
2022 Ingredients for Success: The Famous Amos Entrepreneurs Initiative - OFFICIAL TERMS AND APPLICATION FORM
1. As defined herein, the term applicant ("Applicant") shall mean and refer to all of the individual
owners of the business enterprise described in the Program Application ("Application") where a separate
legal entity (e.g., a corporation, LLC, LLP, partnership, etc.) has not been formed to operate such
business enterprise. If an entity has been formed to operate the business enterprise described on the
Application, the term Applicant shall mean and refer to the entity and all of the individual owners of such
entity. The Application must designate the name of the single business enterprise that will be the
payee of the grant if Applicant is adjudged a recipient of such grant. Such designation may be
changed only with the prior written consent of each individual Applicant named in the Application.
(Should the business enterprise become insolvent, have change in ownership, or go into receivership
prior to the awarding of the grant, Applicant becomes ineligible and said grant will be forfeited by the
Applicant.) Each individual Applicant is hereafter referred to jointly and severally as “Applicant,” and the
Application shall be submitted by one of the persons who are included in such definition.
2. The 2022 Ingredients for Success: The Famous Amos Entrepreneurs Initiative ("Initiative") begins
at 12:00 a.m. ET on May 16, 2022 and ends at 11:59 p.m. ET on June 26, 2022. The Initiative provides
eligible Applicants with an opportunity to apply for three (3) $50,000 business grants (“Business Grant”)
and provides Recipients (defined below) with mentorship from the National Black Chamber of
Commerce’s (NBCC) database of resource providers and entrepreneurs, NBCC President’s Club
Membership (normally valued at $10,000 annually), and an American Dream Marketplace Champion
Membership (normally valued at $2500 annually) through December 31, 2023.
Additionally, the 10 finalists (defined below) will be awarded access to one (1) signature NBCC signature
program (to be determined at a later date by NBCC), two (2) mentoring workshops, to be held within
twelve (12) months post recipients’ announcement, and NBCC President’s Club Membership (normally
valued at $10,000 annually), through December 31, 2023.
The Initiative is open to entrepreneur applicants who meet the following eligibility requirements: business
must be at minimum 90% Black-owned, in business for five years or less as of May 16, 2022, and
headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other
Commonwealths, Territories, and Possessions). Ownership of business must be held by owners who are
at least 21 years of age at the time of submission of the Application. The business enterprise may not be
a franchisee as defined under applicable state or federal franchise disclosure laws. The Initiative is not
open to 501-c non-profit organizations. Applicant is not eligible to participate in the Initiative where
Applicant or Applicant’s immediate family is an employee of “Sponsor” (as defined herein) or of Flowers
Communications Group, or their respective parent, subsidiary, or affiliated companies; where Applicant
has an ownership interest in, or is an establishment that is or will be, during the Program judging process,
a licensed retailer of beer or fermented malt beverages; or where Applicant is or has been a panelist or
speaker at a Program seminar or a judge of the Program.
3. THE APPLICATION AND APPLICANT SHALL ADHERE TO ALL OF THESE TERMS AND
CONDITIONS ("TERMS") AND APPLICATION FORM REQUIREMENTS, AND THE FAILURE TO DO
SO MAY DISQUALIFY THE APPLICATION FROM CONSIDERATION. The Terms incorporate by
reference all of the information and requirements contained in the other forms and materials to be
submitted by Applicant including, without limitation, the Application form. No consideration or payment is
required. Sponsor shall have the sole discretion to waive, interpret and apply the Terms, and all
decisions by the judges, Sponsor and its agencies shall be final and binding.
4. Applicant, including any persons named on the Application, may not submit or be a participant in
more than one Application.
5. Applicant will submit a completed Application on-line, following specific criteria. An Application
shall contain the following duly executed items that comply with the Terms: a) the business name, b) the legal business postal address, c) the official business email, d) the tax ID number for the business, e) business overview (no more than 250 words max), f) link(s) to the business website and social channels, and g) an uploaded: 60 elevator pitch video.
On or after June 27, 2022, ten (10) finalists will be selected and required to share their :60 elevator pitch via their social media channels to garner engagement and votes. The ten (10) finalists will need to submit a plan describing their company’s greatest need(s) and a plan detailing how the grand will fill the need(s).
6. An Application that describes any unlawful business activity that involves a product, service or
business enterprise that is anti-ethical to the spirit of the Initiative, or that would tend to hold the Sponsor
and/or Applicant up to public ridicule or disrepute, will not be eligible for consideration. Sponsor and its
agencies reserve the right to eliminate any such Application from consideration at any stage in the
7. The Application shall be submitted electronically via https://famousamos.nationalbcc.org/ no later
then 11:59 p.m. ET on Sunday, June 26, 2022. Applications may not be sent by email, mail or facsimile.
Sponsor will not send a confirmation of receipt to Applicant, and Sponsor shall not be responsible for any
Applications which are incomplete, misdirected, or not received for whatever reason. If selected as one
of the 10 finalists, applicant must agree to a background check. Recipients’ selection is subject to passing
8. Applications will be judged on the creativity and persuasion (sales pitch) of eligible Applicant’s 60-
second elevator pitch, and he content and business rationale on how the grant funds will be used.
9. Sponsor will ask the judges and consultants to retain in confidence all information in the Application
that is identified as being proprietary and confidential, where such information is not and does not
become public or is not otherwise required to be disclosed by law, which obligation shall expire 2 years
after the receipt of the Application. Applicant agrees that neither Sponsor, nor its agencies, consultants,
judges, or co-sponsor community-based organizations, nor any employees, officers or directors of any of
the foregoing (collectively, the “Program Entities”) assume or shall be held responsible for any liability
whatsoever for any disclosures of Application Form information which may be made (whether
inadvertently or otherwise) by any judge, staff, consultant, co-sponsor or other individual connected with,
participating in, reviewing, hearing, or receiving information from or in connection with the Program.
https://famousamos.nationalbcc.org/. A list of Program recipients will be posted to
https://famousamos.nationalbcc.org/ by December 1, 2022, after such recipients if any have been
chosen. General information regarding the Program also may be obtained by visiting
10. Up to and no more than three (3) recipients will be selected: each will receive a Business Grant in the
amount of Fifty Thousand Dollars ($50,000.00), less any amount required to be withheld by law, payable
to the individual or business enterprise designated in the Application. Applicant should consult its tax
advisor as to the taxability of the receipt of such Business Grant as recipients are solely responsible for
the reporting and payment of any federal, state, and local taxes. It is anticipated that such recipients, if
any, may be selected no later than December 1, 2022. Such Business Grants are non-assignable and
nontransferable and are to be used in accordance with the Application to further the success of the
business enterprise described in the Application of each recipients. Sponsor also shall have the right, but
not the obligation, to present smaller in-kind awards to recipients and/or finalists.
11. The Program Entities shall have no liability to Applicant with regard to the Application or comments,
feedback or suggestions made to Applicant regarding such Application, and the Program Entities’ sole
liability shall be to award up to three (3) $50,000 Business Grant, as described in these Terms, or such
lesser amount where no complying Applications are received for or assigned to one or more of the
categories listed above, or if the judges in their sole discretion determine that no Business Grants shall be
awarded. In no event will the Program Entities be liable for any incidental, consequential, special,
punitive, or other damages, claims, or actions arising out of or in connection with the Program.
12. For good and valuable consideration, the receipt, adequacy and legal sufficiency of which each
Applicant hereby acknowledges, each Applicant hereby grants to Sponsor and its community-based co-
sponsor organization the right, but not the obligation, to use Applicant’s name, voice, likeness, information
about the Application Form, and biography for any and all promotional purposes related to the Program,
future similar Programs, and Sponsor’s or its co-sponsors’ sponsorship of such Programs, in any and all
media throughout the Universe in perpetuity without further compensation and without further approval,
and Applicant shall cooperate in allowing Sponsor and its co-sponsors to obtain such likenesses and
13. Applicant may request a copy of these Terms and the Application materials and may request
information about the Program no later than June 26, 2022. Application and Terms are available at
14. GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE
CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE TERMS AND
THE RIGHTS AND OBLIGATIONS OF APPLICANTS, SPONSOR, NATIONAL BLACK CHAMBER OF
COMMERCE, FLOWERS COMMUNICATIONS GROUP, OR ANY OF THE PROGRAM ENTITIES IN
CONNECTION WITH THE PROGRAM SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF WISCONSIN WITHOUT GIVING
EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW PROVISIONS THAT WOULD CAUSE THE
APPLICATION OF ANY OTHER STATE’S LAWS.
EACH APPLICANT AGREES THAT ANY AND ALL DISPUTES THAT CANNOT BE RESOLVED
BETWEEN THE PARTIES AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS
PROGRAM SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS
ACTION. EACH APPLICANT IRREVOCABLY AGREES THAT THE STATE AND FEDERAL COURTS
LOCATED IN MILWAUKEE COUNTY, WISCONSIN SHALL HAVE EXCLUSIVE JURISDICTION OVER
ANY SUIT OR OTHER PROCEEDING ARISING OUT OF, RELATING TO OR BASED UPON THE
PROGRAM OR THESE OFFICIAL TERMS, AND EACH APPLICANT HEREBY WAIVES ANY CLAIM
THAT IT IS NOT SUBJECT PERSONALLY TO THE JURISDICTION OF SAID
COURTS OR THAT ANY SUCH SUIT OR OTHER PROCEEDING IS BROUGHT IN AN INCONVENIENT
FORUM OR IMPROPER VENUE
15.Sponsor: Famous Amos Chocolate Chip Cookie Company, LLC [insert address]. That entity is owned
by Ferrero International.
16. This Program is void where prohibited by law.
©2022 Famous Amos.
Please fill the application below to be considered for the grant!
Please fill the application below to be considered for the grant!
Yes, the pitch video is a necessary component of your grant application. Your application cannot be accepted without a pitch video.
You can apply for the grant via the following link or by clicking 'Apply Now!' in the Navigation Bar
This grant is exclusive to U.S Black owned businesses
The application period ends on November 29th, 2021. Within the following two weeks, ten finalists will be announced on the Ingredients for Success website and via Famous Amos social media posts. The three finalists will be announced in February 2022.
This episode of the Success Fundamentals Podcast features Charles Debow and Roby Mercharles.
The National Black Chamber of Commerce has its own effort, created in partnership with the technology platform TagFi.