2021 Finalist

Tara Darnley

Clean beauty haircare products for locs and natural hair. After researching and developing our line for over 5 years, my husband and I finally launched Peculiar Roots in March 2020. After over a decade of us both being loc'd, there was still no beauty brand catering to our crowns. Beyond wanting to make amazing build-up free products specifically for your crown, we are on a mission to dismantle all negative stereotypes associated with having locs and natural hair.

Founded in
2020
Founded in
2020
2021 Finalist

Pitch Video

30-60 Second Video

Applicants were asked to submit a pitch video not shorter that 30 seconds and no longer than 60 seconds

How to Pitch Webinar Series

Applicants were invited to a series of exclusive webinars to assist them in crafting and delivering their pitches

Video Resubmission

Applicants were given the ability to resubmit their pitch videos as long as the application period was still open

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Peculiar Roots
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$100
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Press & Media Engagements

Our Alumnis are getting noticed by some of the biggest names in multi media and marketing. Check out some of the following highlights!

Essence Magazine

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Rolling Out Magazine

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Black Enterprise

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National Black Chamber

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