NBCC & Famous Amos Presents

Ingredients for Success Initiative

Continuing to honor the legacy of Wally Amos, Famous Amos®  and the National Black Chamber of Commerce (NBCC) will return with Ingredients for Success, an initiative supporting Black small business owners.

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Presented by

Community Overview

Black Americans are fueling US economic growth at an-increasing rate, contributing over $1 trillion per year in consumer-spend. Additionally, the number of Black-owned businesses in-the US has grown 30% compared to pre-pandemic numbers!

3
Alumni
$150,000
Capital Deployed
2,750
Applications
Eligibility

The Qualifications

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Businesses must be majority Black owned. at minimum 90% Black-owned
We are prioritizing businesses who've been in operation for five years or less
Headquartered in the United States (excluding Puerto Rico, the U.S.Virgin Islands, and other Commonwealths, Territories, and Possessions)
Alumni Network

Results of IFS 2021

Marcus Bullock

CEO of Flikshop
Marcus Bullock knew that he needed to figure out a way to leverage this love to help end recidivism around the globe. He created Flikshop, a platform that allows you to stay connected with your incarcerated loved one with no subscriptions and no hidden fees.

MeLisa Heath

CEO of MeLisa Chanele
MeLisa Heath is the founding owner of MeLisa Chanele LLC., a talent management and marketing agency revolutionizing and refining the creative management experience, primarily for Black artists.

Carmen Thomas

CEO of Prosperity Market
Carmen Thomas is a co-founder Prosperity Market is a farmers market on wheels and a food truck in one, featuring black farmers, food producers, and chefs. We travel throughout LA, conveniently bringing a curated farmers market experience to you.

David Price

CEO of The Safety Pouch
David Price is the founder of The Safety Pouch is a removable document holder that stores and presents essential driving credentials needed for traffic stops to eliminate active reaching and movement within the vehicle in front of law enforcement.

Ian Grant

CEO of Umoja Fine Arts
Ian Grant is the founder of Umoja Fine Arts is an art publishing and distributing company that specializes in locally and internationally acclaimed art. Umoja was founded by Ian Grant, an art curator and expert of almost 40 years.

Brittany Rhodes

CEO of Black Girl MATHgic
Created by Brittany Rhodes, the Black Girl MATHgic™ (BGM) Box is the first and only monthly subscription box curated to increase math confidence and decrease math anxiety in girls on a 3rd-8th grade math skill level.

Tammeca Rochester

CEO of Harlem Cycle
Tammeca Rochester is the founder of Harlem Cycle, a community focused fitness studio teaching more than 3000+ Cardio focused classes a year. Annually they host the Cardio Glamping Retreat and the Harlem Cycle “Good to Great” instructor training program.

Tara Darnley

CEO of Peculiar Roots
Tara Darnley is the founder of Peculiar Roots, a clean beauty brand offering build-up free products for locs and natural hair. The brand was inspired not only by their cultural and ethnic roots tying back to Jamaica and Guyana, but the duo has had locs for over a decade.

D'seante Parks

CEO of 1000 MORE
D'seante Parks' solution for inefficiencies in the political market and is creating 1000 MORE. 1000 MORE is a civic empowerment app that allows Americans to disrupt the big lobby by removing barriers to civic engagement for communities who have traditionally been disenfranchised.

Nancey Harris

CEO of Vontélle
Nancey Harris is a Co-founder of Vontélle, a platform founded to satisfy the demand for better-fitting vibrant, luxury eyewear designed and handcrafted to pay homage to the African, Caribbean and Latin diaspora. These designs are tailored to empower humanity to see the world through a cultural and global lens.

MeLisa Heath

CEO of MeLisa Chanele
MeLisa Heath is the founding owner of MeLisa Chanele LLC., a talent management and marketing agency revolutionizing and refining the creative management experience, primarily for Black artists.

Brittany Rhodes

CEO of Black Girl MATHgic
Created by Brittany Rhodes, the Black Girl MATHgic™ (BGM) Box is the first and only monthly subscription box curated to increase math confidence and decrease math anxiety in girls on a 3rd-8th grade math skill level.

Nancey Harris

CEO of Vontélle
Nancey Harris is a Co-founder of Vontélle, a platform founded to satisfy the demand for better-fitting vibrant, luxury eyewear designed and handcrafted to pay homage to the African, Caribbean and Latin diaspora.
TIMELINE

Program Timeline

May 16, 2022
Applications Open

The IFS Grant application goes live on 5/16/2022. Qualified entries must be submitted by Monday, June 26th by 11:59 p.m. EST.  

Apply Now
June 26th, 2022 - July 26th
Application Review

Ten finalists will be chosen to move to the 2nd round of judging. The list of finalists will be published live on the site.

See Resources
June 26th - Aug 26th, 2022
Finalist

Ten Finalist will receive access to existing signature programs & NBCC Membership resources. Finalist will be asked to submit a 500-minimum word summary explaining where the business has the greatest need and how the grant will fulfill that need – illustrating the implementation of the strategy.

Visit Alumni Network
August 29th, 2022
Grant Winners Announced

Winners of the cash grant and mentorship resources will be announced on 08/29.

See Past Winners
Team member photo

Nancey Harris & Tracy V. Greene

Vontelle
Team member photo

Mandy Bowman

Official Black Wall Street
Team member photo

Steve Canal

Flourysh
Team member photo

Roby Mercharles

The American Dream Fund & Marketplace
The Judges

The judges behind the Winners

Ten finalists will be chosen to move to the 2nd round of judging, with the first round winners being announced in January. Judges include, Mandy Bowman, Steve Canal, Roby Mercharles and past grant reciepients Nancey Harris & Tracy V Greene.

See more
Community

Join Our Community

Resources
View All
Ingredients for Success

To honor the legacy of Wally Amos, Famous Amos® has partnered with the National Black Chamber of Commerce (NBCC) to launch Ingredients for Success, an initiative supporting Black small business owners.

Powered by NBCC
Application Closed!
Photo

Community Overview

Black Americans are fueling US economic growth at an-increasing rate, contributing over $1 trillion per year in consumer-spend. Additionally, the number of Black-owned businesses in-the US has grown 30% compared to pre-pandemic numbers!

3
Alumni
$150,000
Capital Deployed
2,750
Applications

Presented by

TEAM

Results of IFS 2021

Marcus Bullock

CEO of Flikshop
Marcus Bullock knew that he needed to figure out a way to leverage this love to help end recidivism around the globe. He created Flikshop, a platform that allows you to stay connected with your incarcerated loved one with no subscriptions and no hidden fees.

MeLisa Heath

CEO of MeLisa Chanele
MeLisa Heath is the founding owner of MeLisa Chanele LLC., a talent management and marketing agency revolutionizing and refining the creative management experience, primarily for Black artists.

Carmen Thomas

CEO of Prosperity Market
Carmen Thomas is a co-founder Prosperity Market is a farmers market on wheels and a food truck in one, featuring black farmers, food producers, and chefs. We travel throughout LA, conveniently bringing a curated farmers market experience to you.

David Price

CEO of The Safety Pouch
David Price is the founder of The Safety Pouch is a removable document holder that stores and presents essential driving credentials needed for traffic stops to eliminate active reaching and movement within the vehicle in front of law enforcement.

Ian Grant

CEO of Umoja Fine Arts
Ian Grant is the founder of Umoja Fine Arts is an art publishing and distributing company that specializes in locally and internationally acclaimed art. Umoja was founded by Ian Grant, an art curator and expert of almost 40 years.

Brittany Rhodes

CEO of Black Girl MATHgic
Created by Brittany Rhodes, the Black Girl MATHgic™ (BGM) Box is the first and only monthly subscription box curated to increase math confidence and decrease math anxiety in girls on a 3rd-8th grade math skill level.

Tammeca Rochester

CEO of Harlem Cycle
Tammeca Rochester is the founder of Harlem Cycle, a community focused fitness studio teaching more than 3000+ Cardio focused classes a year. Annually they host the Cardio Glamping Retreat and the Harlem Cycle “Good to Great” instructor training program.

Tara Darnley

CEO of Peculiar Roots
Tara Darnley is the founder of Peculiar Roots, a clean beauty brand offering build-up free products for locs and natural hair. The brand was inspired not only by their cultural and ethnic roots tying back to Jamaica and Guyana, but the duo has had locs for over a decade.

D'seante Parks

CEO of 1000 MORE
D'seante Parks' solution for inefficiencies in the political market and is creating 1000 MORE. 1000 MORE is a civic empowerment app that allows Americans to disrupt the big lobby by removing barriers to civic engagement for communities who have traditionally been disenfranchised.

Nancey Harris

CEO of Vontélle
Nancey Harris is a Co-founder of Vontélle, a platform founded to satisfy the demand for better-fitting vibrant, luxury eyewear designed and handcrafted to pay homage to the African, Caribbean and Latin diaspora. These designs are tailored to empower humanity to see the world through a cultural and global lens.

MeLisa Heath

CEO of MeLisa Chanele
MeLisa Heath is the founding owner of MeLisa Chanele LLC., a talent management and marketing agency revolutionizing and refining the creative management experience, primarily for Black artists.

Brittany Rhodes

CEO of Black Girl MATHgic
Created by Brittany Rhodes, the Black Girl MATHgic™ (BGM) Box is the first and only monthly subscription box curated to increase math confidence and decrease math anxiety in girls on a 3rd-8th grade math skill level.

Nancey Harris

CEO of Vontélle
Nancey Harris is a Co-founder of Vontélle, a platform founded to satisfy the demand for better-fitting vibrant, luxury eyewear designed and handcrafted to pay homage to the African, Caribbean and Latin diaspora. These designs are tailored to empower humanity to see the world through a cultural and global lens.
What we believe in
A Message from Our Team

How the Program Works

Ingredients for Success is a grant and mentorship program awarding a total of $150,000 to three entrepreneurs ($50,000 each). Famous Amos is launching this initiative in honor of the brand’s founder Wally Amos to create pathways for Black business owners to thrive.

Application Process

The Ingredients for Success Initiative will support recently created businesses affected by the pandemic. Entries must be submitted by Monday, November 29th by 11:59 p.m. EST.

  • Must be in business for five years or less
  • Business must be at minimum 90% Black-owned
  • Must be headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths, Territories, and Possessions)

The Judging Process

Ten finalists will be chosen to move to the 2nd round of judging, with the first round winners being announced in January. Judges include, Mandy Bowman, Steve Canal, Roby Mercharles and Jeffrey Beckham, Jr.

The Finalists

10 finalists across various categories compete for cash, mentorship and supportive business resources. The list of finalists will be published live on the site. Each finalist will be given the opportunity to participate in the final round of considerations. The three winners will take home a $50,000 grant each.

Let's Keep it Going!

Thank you for expressing interest in participating in the program! Let's keep it going! You are now a member of the NBCC and the American Dream Marketplace. Be sure to check keep up with us for updates.

Access Your Gift-bag
1.
Business Ownership

Your business must be at minimum 90% Black-owned to be considered for this program.

2.
Years In Business

We're looking to support recently created businesses most affected by the pandemic. Applicants must be in business for five years or less.

3.
Business Location

Your business must be headquartered in the United States (excluding Puerto Rico, the U.S. Virgin Islands, and other Commonwealths, Territories, and Possessions).

More info about the Grant Program

Ingredients for Success is a grant and mentorship program awarding $150,000 to three entrepreneurs ($50,000 each). Grant winners will also receive the necessary resources and tools provided by the National Black Chamber of Commerce to drives sustainable growth and success. The Famous Amos: Ingredients for Success Grant Grantee will receive a complete suite of mentoring and coaching resources. Winners will work personally with the executive leadership of both the NBCC and The American Dream Market Place to ensure the mental wellbeing of you as an entrepreneur, and that of your business.  

3

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Grant Recipients

$150,000

-

Capital Deployed

4

-

Judges

Audiomack Advertising Grant

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Speak with a Small Business Advisor to tailor a solution for your business by visiting www.Dell.com/NBCC to shop online today.

Brava x NBCC: Get Corporate Customers

Brava is helping Black-owned businesses across the country get their slice of the $200 billion corporate gifting market with digital gift cards. Apply to join Brava’s network today.

Finalists Announced
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